What started as a simple way for fans to connect with their favorite YouTube creators has turned into something much bigger. The journey of Sam and Colby Merch is a story about how two young explorers from Kansas built a clothing empire that now stands alongside established streetwear brands. Their brand, XPLR Merch, has moved beyond the typical influencer merchandise to become a genuine fashion statement worn by thousands across the United States.

Sam Golbach and Colby Brock started their careers on Vine before moving to YouTube, where they gained fame exploring abandoned buildings and haunted locations. Their friendship, built on a shared love for adventure and the unknown, became the foundation for something special. The XPLR brand represents more than just clothing; it represents a mindset of exploration, courage, and curiosity that resonates deeply with their audience. What many don't realize is just how successful this venture has become, with their business generating approximately $20 million in revenue last year.

The Birth of XPLR Merch

When Sam and Colby first launched their apparel line in 2017, they made a conscious decision that would set them apart from other creators. Instead of plastering their faces and names on t-shirts, they chose to build a brand with deeper meaning. The name "XPLR" was chosen to represent what their friendship was built on: exploring the world together. This decision proved wise, as it allowed their clothing to appeal to a broader audience who connected with the message of adventure rather than just the personalities behind it.

The initial collection was launched in partnership with Fanjoy, a well-known merch fulfillment company. However, Sam and Colby had bigger ambitions for their brand. By the end of 2022, they had an epiphany moment where they realized they wanted to make clothing, not just merch. This shift in thinking elevated the brand from simple fan merchandise to serious fashion. They took operations in-house, retaining full rights to the XPLR name, and began expanding into new categories including mugs, jewelry, and shoes.

Quality and Design Philosophy

What makes XPLR Merch stand out in a crowded market is the commitment to quality and thoughtful design. The collection includes graphic t-shirts, long sleeves, sweatshirts, joggers, beanies, and accessories. Each piece is designed with care, often featuring clean, bold designs that work as everyday streetwear rather than just promotional items.

The XPLR hoodie has become the flagship item of the collection, and for good reason. It is known for being incredibly soft inside, warm enough for chilly nights, and comfortable enough for daily wear. Fans frequently comment on how the hoodie quickly becomes their favorite go-to piece. The materials used are high-quality cotton-poly blends that hold their shape and color even after repeated washing. The designs range from minimalist logo placements to more elaborate graphics inspired by Sam and Colby's adventures.

Regular customers have praised the brand for its accessible pricing and user-friendly shopping experience. The official XPLR app, available on both the App Store and Google Play, has received outstanding reviews, with users rating it 4.9 stars for its convenience and ease of use. The app provides exclusive offers and limited edition items that fans can purchase directly, making the shopping experience feel special and personal.

The Retail Expansion

A significant turning point in the journey of Sam and Colby merch came when the brand expanded into physical retail. In 2023, Sam and Colby partnered with Zumiez, a popular action sports retailer, through their supplier. The partnership started with a successful Black Friday trial that proved the demand for their products extended far beyond online sales. The positive response led to a national rollout, with XPLR products appearing in Zumiez stores across the country.

The success with Zumiez opened doors to an even bigger opportunity. In 2024, Hot Topic brought the XPLR range into their stores, offering exclusive designs that could only be found in their locations. These exclusive items, such as the Two-Headed Demon Child T-Shirt and the Jagged Logo T-Shirt, became highly sought after by collectors and fans alike. Hot Topic's partnership was particularly meaningful because the retailer has a long history of connecting with alternative youth culture and music fans, making them a natural fit for the XPLR aesthetic.

The retail expansion proved to be a force multiplier for the business. While online sales still generated $7.7 million in 2024, brick-and-mortar sales accounted for an impressive $5.3 million. This retail presence has exposed the brand to customers who might not follow Sam and Colby on YouTube, helping XPLR Merch transition from fan apparel to mainstream fashion.

Special Editions and Limited Drops

One of the most exciting aspects of XPLR Merch is the regular release of limited edition collections. These special drops are tied to important moments such as major investigations, Halloween specials, anniversaries, and other milestones. Each collection has its own theme, sometimes spooky and sometimes adventurous, but always on-brand.

The scarcity created by these limited drops generates tremendous excitement among fans. When a new collection is announced, items often sell out within hours. The exclusive nature of these drops makes each piece feel special and collectible. Fans appreciate that Sam and Colby personally shape the designs, ensuring that every collection reflects their adventurous personalities and the spirit of their explorations. This authenticity is a major reason why fans take such pride in wearing their merchandise—it feels real, personal, and connected to the content they love.

The Fashion Statement

What is particularly noteworthy about XPLR Merch is how it has successfully transitioned from being simply fan merchandise to legitimate fashion. The designs are clean and versatile, working well with jeans, joggers, or leggings. Whether worn to school, work, or social events, XPLR clothing looks like intentional fashion rather than promotional material.

The brand draws inspiration from streetwear culture, with designs that feel current and relevant. The color palettes used in different collections often reflect the mood of Sam and Colby's adventures. Moss green, cement gray, rust red, and midnight black appear frequently, giving the clothing an urban, edgy feel. The designs are bold yet wearable, allowing fans to express their connection to Sam and Colby without sacrificing personal style.

The Community Connection

Beyond the clothing itself, XPLR Merch represents a community of like-minded individuals who share a passion for exploration and the unknown. The brand has created a family of people who love mystery, adventure, and entertainment with a deeper message. Wearing the merch feels like being part of the journey and connecting with others who share similar interests.

Sam and Colby have built more than a fanbase; they have built a community where people feel they belong. Their authenticity and willingness to share their adventures have created deep connections with their audience. The XPLR brand serves as a symbol of that connection, a reminder to live curiously and step outside comfort zones. Fans proudly represent the brand in photos, meet-ups, and their own explorations, creating a sense of shared identity.

Where to Find Authentic XPLR Merch

For fans in the United States looking to purchase authentic Sam and Colby merch, there are several trusted sources. The official XPLR store is the most reliable place for new drops, classic hoodies, and exclusive collections. The XPLR app provides the best mobile shopping experience, offering exclusive deals and limited edition items. Hot Topic and Zumiez carry exclusive designs that can only be found in their stores or websites.

Fans should be cautious when buying from unofficial sources, as counterfeit products are unfortunately common. Authentic XPLR merch features high-quality printing, accurate sizing, and premium materials. Too-good-to-be-true prices on unofficial websites typically indicate fake products that will not match the quality of genuine XPLR items.

Conclusion

The journey of Sam and Colby merch from fans to fashion represents something remarkable in the world of influencer merchandise. What began as a way for fans to feel connected to their favorite creators has evolved into a genuine fashion brand with significant retail presence, substantial revenue, and a devoted following. The XPLR brand has successfully captured the spirit of adventure that defines Sam and Colby's content while standing on its own as a legitimate clothing label.

Today, XPLR Merch is available in stores across the United States and is worn by fans and fashion enthusiasts alike. The success of the brand demonstrates that authenticity, quality, and a clear vision can transform simple merchandise into something meaningful. For fans, wearing XPLR is about more than just showing support; it's about embracing the spirit of exploration and being part of a community that values curiosity, courage, and connection. As Sam and Colby continue their adventures, their merchandise will undoubtedly continue to grow and evolve, remaining a beloved part of their legacy.